Ad brokers Click Fraud Cost Per Click Product 
Martech
OCTOBER 19, 2022
An advertiser’s budget can be put to better use and spent more efficiently by targeting the people most likely to buy their product. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. Efficiency. Third-party cookie depreciation.
Martech
JUNE 29, 2022
Tech platforms help broker these relationships by setting and measuring specific goals and compensation that help deliver results from the third-party publisher, creator or influencer back to the brand. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.
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