Remove Ad brokers Remove BANT Remove Differentiation Remove Sales Cycle
article thumbnail

What Is Sales? The Career of Champions

Salesforce Marketing Cloud

The B2B sales cycle is typically longer than traditional B2C (business-to-consumer) selling since it can involve much higher costs, more complexity, and more stakeholders. Enterprise sales , which involves selling to large organizations, may have longer lead times since selling to an enterprise can be highly complex.

BANT 64