Cohort Demand Waterfall Conversions – The Framework
B2B Marketing Analytics
JUNE 28, 2020
The acceptance of a lead is usually tracked in the CRM by a combination of “Individual Status” change, date stamping the acceptance or/and the logging of sales activities on the individuals (MQLs in this case) by the SDR teams either manually or by the sales engagement platforms like Outreach, Salesloft.
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