41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
At this point, they are not only qualified, but actively communicating their intent to purchase. You have an expected close date, and are actively working with the person to get it done. . . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . 7: Closed/won. . Brian Hansford.
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