Activities BANT Business Business to Business 
Salesforce Marketing Cloud
FEBRUARY 6, 2024
These reps usually work at an office or from their homes (hence “inside”) and rarely need to travel for business. B2B sales Business-to-business (B2B) sales involves a business selling a product or service to another business. This sales approach is still common, even in the digital age.
Hubspot
JUNE 19, 2014
B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. BANT: Budget, Authority, Need, Timeline. A = Authority: Determines whether your prospect has the authority to make a purchasing decision. Examples: Salesforce.com, Google.
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