Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. Yet there is only a single-digit percentage of customers in-market at any given moment.
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