article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

" B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies.