B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
by Market2Lead CMO Kevin Joyce for a good statement of the separatist position.) (See Who’s Afraid of the Big, Bad Wolf? Is Salesforce.com a threat to vendors of marketing automation solutions? Part of the reason I expect convergence to happen is that it’s already taking place. The past is so much easier to predict than the future.)
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