ActiveConversion, Lead Nurturing, Multi-Channel and Search Engine Marketing

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

JULY 20, 2009

But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services.

Active Conversion

Active Conversion Lead Scoring Lead Ranking Lead Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive. IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Interesting question and one I love to ponder.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

B2B Lead Management Market Heats Up

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