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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

From your perspective as a marketer, having more combinations available makes it more that someone will field a configuration closely tailored to your needs. For example, take Active Conversion. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. The good news?