Customer Experience Matrix

JANUARY 11, 2011

Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. On the other hand, we have the growth effect again – those client counts were towards the end of the year, so companies weren’t getting a full revenue year from everyone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. I have checked out Hubspot and LeadLander.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” I work for a company called Pardot, which offers a service similar to Marketo. Here’s the problem. But hold up a second.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40