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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer. deal; more search competition=a good thing. Alive and Kicking!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Until you have the correct people in your organization, bought in and in alignment, you may as well not both pursuing any kind of lead management solution for your company. First, lead management is something an organization DOES (or not.) It's all about people, process and technology, in that order. Chances are, you will fail.