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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

As you point out, the best B2B marketers are those who can profile their target markets based on needs, behavior, motivations, and aspirations, not just by firmographic data or according to the geography or industry in which they fall. Direct marketing lists? Lead farming? Prospect lists?

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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