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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

In fact, if they're any kind of marketers at all, they'll argue it's a competitive differentiator. But at least I'll feel more justified the next I tell one of them I disagree with their choice. Here, then, is a list of vendors (alphabetically) and their interfaces.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Too many with too little differentiation. Folks, at less than 20 employees, many of you look more like boutique agencies than true technology providers.