Customer Experience Matrix

NOVEMBER 19, 2008

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. You can read about the analysis in fascinating detail on my marketing measurement blog, MPM Toolkit.) I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Customer Experience Matrix

JULY 8, 2009

ActiveConversion is not new but also has a low price point. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) Their ranking is still very low, but has increased substantially.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. This has more to do with the degree of personal selling (and after-sale service) than anything else. Here it is. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120