Customer Experience Matrix

NOVEMBER 19, 2008

My original plan had been to add several marketing automation vendors with significant presence in this market. So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. What’s more interesting is the figures for the Marketing Automation group. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

LeadSloth

APRIL 29, 2009

In alphabetical order: ActiveConversion B2B Marketing Blog. Market2Lead Marketing Automation and Lead Management blog. The Market2Lead blog got a boost when Kevin Joyce joined the company. He writes in-depth posts on Marketing Automation best practices. Reachforce: The B2B Lead. Marketbright blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Customer Experience Matrix

JULY 8, 2009

ActiveConversion is not new but also has a low price point. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Tags: vendor rankings demand generation marketing automation lead management. Their ranking is still very low, but has increased substantially.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

MARCH 26, 2009

I say this with the fervor of a reformed sinner, since for many years I looked at flow charts as the mark of an advanced marketing automation system. They do perfectly well with flow chart interfaces, which indeed are standard on enterprise marketing automation products (e.g. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

B2b marketing automation) vendors, with links to my reviews where I've written one. Similarly, functionality is generally comparable although they may be less sophisticated at some tasks such as dynamic content generation (automatically altering an email or Web page based on lead characteristics) and branching campaign flows.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40