ActiveConversion Analysis Analytics Database Marketing 
Online Marketing Institute
JULY 31, 2009
2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. With new applications in the market, we continue to feel strongly that it is not just about capturing "Who" is Visiting.
Online Marketing Institute
JULY 31, 2009
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. While called "web analytics" in both cases, the capabilities are not the same, nor are they intended to be.
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