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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. Leads can enter from channels other than email. Registration is no longer required.) For example, take Active Conversion.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.