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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails. The nurturing campaigns themselves are also quite simple.

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B2B Lead Management Market Heats Up

Online Marketing Institute

The online medium gives plenty of new opportunity - video, rich interative demos, comparator tools, etc. -- to SHOW the differences, features and benefits rather than talk about them in general terms -- like "Web analytics. This situation is repeatable small, medium and large organizations. No matter how good the technology gets.