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9 call analytics platforms for marketing teams to consider

Martech

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Send campaign-specific messages to any segment of a target audience based on properties and include data for A/B testing and response rates. Here is our list, which is organized alphabetically and not in any order of importance.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.