Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Marketo is certainly a fine product, but marketers should still look around before picking it by default. I did publish a real review in July 2009.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Heinz Marketing

MARCH 26, 2018

We use sales Marketo, we use lean data, to scrub to make sure we have attribution correct. And in each of those teams we’ve built out a process for which weekly, it’s the responsibility of the field marketing managers to pull together all of the stats for the week. So it is literally a weekly conversation.

Sales Management 50

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 50