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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

MARCH 16, 2015

Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. 3% submissions increase. Acquisition : Growth of fans. Evaluation : Search.

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