Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Use holistic, agile methodologies, software, and processes. Not only was there a new executive asking tough questions about ROI, but their marketing did not take a holistic approach. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool.
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