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Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Activation : Conversion through the buying cycle.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. The result can be a long-term, productive call analytics partnership that boosts both revenue and profit for your marketing organization. Target customers.