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Use documented business processes to ensure consistency and scalability. . . #21. Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. . Takeaway : Familiarizing an audience with your brand and your product is a slow process.

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Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. The takeaway: Personalization makes content marketing messages feel more customized to the individual. Email is one place where personalization is simple and easy to deploy. TopRankBlog.

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54 Content Marketing Stats to Guide Your 2018 Strategy

25 Content Marketing Stats to Guide Your 2017 Strategy

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