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54 Content Marketing Stats to Guide Your 2018 Strategy

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The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Only 8% of marketers consider themselves “very successful” or “extremely successful” at tracking content marketing ROI - LinkedIn Technology Marketing Community. . . .

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

The takeaway: The population is becoming more and more savvy about skirting unwanted advertisements with tools like ad blockers--which can complicate things for content marketers using these paid avenues to increase the reach of their content marketing efforts. 94% of B2B marketers use LinkedIn as part of their content strategy.