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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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Newsless or Newsworthy? Millennial Media Consumption in an Age When Social Media Is King

Content Standard

APRIL 3, 2015

That might include YouTube or Instagram, given their popularity, or networks that encourage active conversational involvement, such as Reddit or Tumblr. Before the days of digital sharing, news often spread by word of mouth, and that’s still the case today—it’s just sometimes through tech.

Social Media 40
Social Media Media Word of Mouth Case Studies 40
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