Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Activation : Conversion through the buying cycle. And the results?
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