Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. And the results?
48 
Let's personalize your content