article thumbnail

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

John set the stage by discussing the fundamentals of change within an organization and the framework Intelligent Demand uses for revenue transformation: Synchronize the way you buy and sell with the buying journey. Created buyer personas and journeys. Activation : Conversion through the buying cycle.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

If your popular content starts slipping down the ranks, a simple update could increase organic traffic 402% month-over-month, as detailed in step #3 of this tutorial. . In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3.

article thumbnail

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

As a result, more and more teams are looking for more organic ways to expand the reach of their content. About 49% of marketers are learning to drive content to align with the buyer's journey. When content marketing is executed effectively, your organization benefits.so NewsCred Insights. LookBookHQ. Start now. .