Adobe Experience Cloud Blog

MARCH 16, 2015

This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created buyer personas and journeys. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

About 49% of marketers are learning to drive content to align with the buyer's journey. The takeaway: As content becomes more aligned with the buyer’s journey (and the different needs at each stage of that process) marketing teams are becoming better at creating content for sales enablemen t. LookBookHQ.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48