Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool. Activation : Conversion through the buying cycle.
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