21 Best Social Proof Tools to Elevate Your Business Growth
Optinmonster
MARCH 11, 2024
As an interesting side note, social proof has a close cousin called FOMO, or ‘fear of missing out.’ FOMO uses urgency to convince potential customers to buy before they miss out on a cool deal. Much like our mimetic nature, we’re wired to feel anxious about missing out on something that other people have or are buying.
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