Remove Active Conversion Remove Allocation Remove Keywords Remove Linkedin
article thumbnail

The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Impactful SEO strategies are built around becoming visible for the right keyword, at each level, to maximize the amount of awareness your business generates over time. Shopify spends an estimated $1 million in monthly ad spend on around 21K keywords.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Takeaway : In the early days of blogging, 500 word posts were enough to get you ranking for a keyword. The average blog post is now 1,142 words (up 41% since 2014) - Orbit Media. . .