Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. Decide whether to take an active role in creating conversations and fostering a community. As effort increases, resource allocation and ROI become issues.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Most of the marketers I talk to are trying to reach a few top executives in big organizations who make buying decisions about big, complex products and services. Decide whether to take an active role in creating conversations and fostering a community. As effort increases, resource allocation and ROI become issues.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . And, it’s nowhere near as targeted as content marketing. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122