Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. As effort increases, resource allocation and ROI become issues.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. But the mistake I think many companies make is assuming that if there is no reason for actively marketing the company through social media then there is no reason to invest in a social media strategy. As effort increases, resource allocation and ROI become issues.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Launch Marketing

MAY 22, 2020

Start updating and preparing your COVID-aligned marketing and business strategies using our B2B Crisis Marketing Toolkit. That’s why it’s important to revisit personas and actively converse with your team about what’s different for your audiences today. Christa: B2B leaders should allocate time for planning and assessment.

Planning 62

Planning Allocation Verticals Paid Search Agency 62

SnapApp

DECEMBER 4, 2017

Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4. Takeaway : Businesses are doubling down on content marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 141

Twitter Advertisements Advertising Campaigns 141