Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
John set the stage by discussing the fundamentals of change within an organization and the framework Intelligent Demand uses for revenue transformation: Synchronize the way you buy and sell with the buying journey. To uncover insights, consider taking these three steps: Aggregate data from relevant sources—your CRM, marketing automation tool.
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