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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Users can define an initial list, either imported from an external system or selected from the Active Conversion database.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

When a metric is within the range, you know you’re on course to reach your targets. Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. Conversion/Win Rate. The conversion rate is simply the percentage of leads that become customers.

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9 call analytics platforms for marketing teams to consider

Martech

It also offers a variety of services to maximize advertising ROI and call handler performance. Its solutions are designed to maximize call-to-appointment rates by helping employees improve phone-handling skills. Solutions include call tracking, lead categorization/parsing and alerts for missed opportunites and review responses.