Active Conversion Advertising ROI Contact Marketing Lead 
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Leads can enter from channels other than email.
Martech
FEBRUARY 24, 2022
The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. It has 300 employees and has raised more than $132 million in venture funding.
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