article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. . As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience. MassPlanner. . Enter 2018 Prepared. .

article thumbnail

25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

As it’s become the preferred method by recipients for reading, be sure you’re using templates that are mobile responsive to best accommodate your audience. The takeaway: As mobile continue to rise as the preferred medium for users, marketers are increasing their advertising spends accordingly. Cont ent Marketing Institute.