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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

It’s not just about converting leads to becoming “marketing qualified.” I define lead nurturing as consistent and meaningful communication with viable potential customers regardless of their timing to buy. Or doing random acts of nurturing. At this stage, you’re moving them from being a lead to a sales qualified opportunity.

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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

We’ve gone well beyond supporting sales in a trade show with some glossy pamphlets, right? We spent 1-hr nerding out about B2B marketing data and how to use it to transform your marketing funnel from top to bottom (and even beyond the close.) Have a listen and check out some highlights below. What’s interesting? I’m British.