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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. On the face of it, this is not a surprising question. Many CRM systems have a module for marketing. Sometimes (volume limits).

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Social Pros 22 – Evan Hamilton, UserVoice

Convince & Convert

Read on for insights from Evan and some social media news from Eric and Jim ( this week : Facebook changes users’ email addresses without permission, LinkedIn offers targeted status updates, and Microsoft acquires Yammer). The RSS feed is: [link]. Listen Now. Click the play button to listen here: Download the audio file: [link].

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B2B Marketing ROI

Online Marketing Institute

Prospects want information and they want to get it fast without much effort. The article Give Them the B2B Content They Want tells you how to give your online visitors just that. According to the article, when buyers are searching for information on your site they ask 3 questions: Am I in the right place? Is there something here for me?

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The 17 Best Social Media Management Tools

Webbiquity

Now part of Salesforce.com Marketing Cloud. Supports Facebook, Twitter, Google+, LinkedIn, and social media advertising. Sample review: “Schedule your tweets, Facebook posts, LinkedIn updates, and more. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Sprout Social.