Sales and Marketing Alignment - How it Helps Avoid ABM Failure
Strategic-IC
NOVEMBER 25, 2020
Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Marketing continues, in a large part, to be responsible for brand, content, events, and campaigns that generate leads, etc. ABM is very much that unifier.
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