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Navigating Salesforce Campaign Attribution

Full Circle Insights

Full Circle Insights is at the forefront of a paradigm shift in Salesforce campaign attribution models, empowering clients to run three models at once and even create unlimited custom models. Ready to discover how Full Circle Insights can help your team measure marketing performance in Salesforce?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Short answer: You can’t. . .

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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform. The terms of the transaction were not disclosed.

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Interested in Leveraging Predictive Analytics? You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Full Circle Insights

to continue nurturing leads through the funnel. Predicting Behavior Through an Account-Based Management Role Lens. They want to control the process, which often means doing their own research. Marketing Attribution and Funnel Metrics Are Still the Key. Funnel metrics enable you to measure velocity and compare results.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” Results: The videos were so effective at inspiring sales that the sales team started producing its own videos to share with customers.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

In addition to creating killer content, they are paying attention to engagement data, integrating with other marketing and sales tools, and driving real results for their businesses.” They also created net new leads for the sales funnel, helped take deals off the table as a result of the conference and drove a high NPS score for the event.

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Vidyard Announces Winners of 2015 Video Marketing Awards

Vidyard

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. Sales and Marketing Alignment Award. Winner: Hootsuite.