Demandbase: A New Twist In The Lead Management Automation Market
Online Marketing Institute
JULY 31, 2009
"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.
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