Act-On Display Industry CMS Lead Capture 
Circle Studio
NOVEMBER 8, 2018
mobile advertising and display/programmatic advertising), while others are certainly worth considering, specifically, paid search, social media advertising and digital PR. Email marketing, social publishing, lead capture forms, and website visitor tracking are just a few of the features available from a solid marketing automation platform.
SnapApp
APRIL 4, 2018
Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Now, you’d think this would make measuring B2B metrics easier. 5: Opportunities.
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SmartBug Media
MARCH 10, 2020
As you consider the funnel stages and where your company needs to focus, you'll use technology for key ABM activities, such as finding data on accounts, storing customer information, communicating with key stakeholders, and running ads. Below, I've broken technology out based on how your company could use it to facilitate ABM.
Martech
FEBRUARY 25, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.
Hubspot
MARCH 10, 2016
It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead.
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