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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The greater problem is that many of these AI enhancements represent the reinforcement of tactical, “random acts” of marketing and sales , i.e., supporting tactical campaigns and/or classic ‘cold’ outreach. There is no question that AI can have — and already is having — a measurable impact on go-to-market programs.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Now, you’d think this would make measuring B2B metrics easier. 5: Opportunities.

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Exponea clarifies the differences between CDPs, DMPs and CRMs

ClickZ

Customer Relationship Platforms (CRMs) are utilized by customer-facing teams, including sales, customer support, and client/customer advocates to facilitate managing a company’s relationships with existing or potential customers. They are built to manage a company’s relationships with their existing and potential customers.

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Should You Offer a Freemium Level for Your SaaS Platform?

Single Grain

To tackle these issues, many companies have made the decision to give their products — or at least a portion of their products — away for free. It’s the freemium model, and it’s a popular one for SaaS companies. When people think of freemium, they tend to focus on SaaS companies. But is it right for yours? Read on to find out.

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#4 B2B Website Purpose – 7 things every CEO should know about marketing 

thePoint

They called in for support, dealt directly with service team members in person, took training courses, and of course, continued to interact with your sales person as they checked in on them to keep them happy. How did potential prospects learn about you and how did your existing customers get information they needed from you?

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

Here’s the simplest definition of mobile optimization you’re liable to find on the Internet: mobile optimization is changing your site to be as usable and convenient as possible for users on mobile devices. Ten years ago, mobile devices didn’t exist (or at least, weren’t popular), so most sites were designed specifically for desktop screens.

SEO 98
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

They all offer the same service, and for close to the same price depending on what other services and features you get. 101 SEO Improvements – Table of Contents. Domain optimization. Global on-site optimization. Page-level on-site optimization. Link building. Social media. Correctional strategies. Everybody does. Social media.