Act-On Demand Generation Microsite Salesforce.com 
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is.
Customer Experience Matrix
JANUARY 31, 2014
The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.
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