Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Which of the duplicate CRM records does the marketing automation platform update?

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Which of the duplicate CRM records does the marketing automation platform update?

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

6sense

DECEMBER 10, 2021

Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Make your ABM practice more agile, effective and engaging by: Adding trending keywords based on new customer challenges and your differentiation . FireEye: The Next Wave of ABM . 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Martech Advisor

OCTOBER 15, 2019

CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. CDM is also the gatekeeper to the conversation on compliance with globally evolving customer privacy rights and regulations. Data activation.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. On the surface, it makes sense. It’s like truth serum with a keyboard. There's a difference.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

seo.co

OCTOBER 4, 2020

101 SEO Improvements – Table of Contents. Domain optimization. Global on-site optimization. Page-level on-site optimization. Link building. Social media. Correctional strategies. Everybody does. And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. Global on-site optimization. Social media.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111