The Point

APRIL 30, 2012

Subscription management turns the act of unsubscribing from a simple Yes/No question to one of: “Which types of communication would you like to receive from us?” It prevents situations in which you may lose forever the ability to market to an individual because he/she happened to dislike one particular email.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DiscoverOrg

NOVEMBER 29, 2016

A wrong hire at any time has the potential to have act as a virus and negatively impact various functions resulting in a domino effect of downward spirals. A Team that can understand our product with relative ease and articulate the value of that product to the smart VPs of Sales and Marketing and CEOs that we’re calling on.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120